Bridging Healthcare's Great Divide: Key Insights from SCOPE 2025

At SCOPE 2025, one theme resonated clearly: the gap between everyday healthcare and clinical research isn't just a logistical challenge – it's actively holding back medical advancement and patient care. Here's what industry leaders revealed about bridging this critical divide:

Breaking Down the Healthcare-Research Barrier TransCelerate CEO Janice Chang and former FDA Commissioner Dr. Mark McClellan shared a compelling vision for 2035 where clinical research isn't separate from regular healthcare – it's an integral part of it. Imagine walking into your doctor's office and having clinical trials presented as naturally as any other treatment option. This isn't just aspirational thinking; it's becoming a necessity as modern medicines grow more sophisticated and personalized.

The key? Building trust and awareness among healthcare providers. When physicians understand and believe in clinical research, they become powerful advocates for their patients. But this requires making trials accessible and understandable to both doctors and patients – not just researchers.

The Technology Paradox While SCOPE showcased countless recruitment technologies, one irony was clear: adding more tools isn't solving our fundamental challenge. Despite an explosion of patient recruitment vendors using AI, social media, and sophisticated marketing, we still struggle to connect patients with trials.

Why? Because we're often bypassing the most trusted source in healthcare – the physician-patient relationship. No amount of direct-to-patient marketing can replace the trust built between doctors and their patients.

Reimagining Patient Support Steve Rosenberg of uMotif highlighted a concerning trend: increasing patient burden in clinical trials. But his most powerful insight wasn't about technology – it was about recognition. "Patients are heroes," he emphasized, "yet they don't get treated as such."

The solution isn't just about reducing questionnaires or simplifying protocols. It's about creating a support system where patients feel valued and understood, starting with their trusted healthcare providers.

The Path Forward The future of clinical trials isn't about choosing between healthcare delivery and research – it's about seamlessly integrating them.

Success will come from:

• Empowering physicians to confidently discuss clinical trials with their patients

• Making trial matching as natural as writing a prescription

• Supporting patients through their entire journey, from their doctor's office to trial completion

• Building technology that enhances, rather than replaces, the doctor-patient relationship

As we look toward the future, the most successful solutions won't be those that add another layer of complexity. They'll be the ones that make clinical research feel like a natural extension of healthcare – trusted by physicians, accessible to patients, and supported by technology that brings them together.

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